The Protection & Social Rehabilitation Center (AMAN), one of centers that operates under the umbrella of Qatar Foundation for Social Work, continues to implement its awareness campaign “Drop off your kids" coinciding with the beginning of the new school year, by using social media platforms to deliver a number of picture messages with meaningful social phrases and awareness flashes for parents, and in cooperation with a number of influencers and activists in this field. The campaign aims at urging parents to get closer to their children, encouraging parents to deliver their children to school, investing delivery time in dialogue and discussion and promoting the positive values in the children, reducing dependency on domestic workers in delivering, reflecting the positive effect in the psychology of the child, who feels secure and proud in the company of his parents, also, the campaign aims indirectly to urge the officials to make it easier for their  employees to delivery their children to school.

In this context, Maha Al Mannai, Head of the Technical Production Department at Aman Center, said that “we're making sure to producing awareness campaigns to protect our target groups of women, children and victims of violence and dysfunction of the family, and who are subjected to that, so, the awareness is one of the most important methods for protection and prevention to reduce violence. Through this campaign “Drop off your kids", a collection of awareness messages will be published, through which we're keen to the importance of strengthening the relationship between the child and his parents, for it reduces any negative effects that may emerge on child behavior on the future".

On her part, Mrs. Hanan Al Ali, Director of Media & Communication department at Aman Center, stressed the need to continue executing awareness campaign annually, in view of the considerable and surprising consequences and interaction with the campaign by different segments of the audience in previous years and for the center is being keen to enhance family cohesion, by urging parents to continued rapprochement and communication with their children, strengthening the relationship between them and making them feel safety, as the protection and rehabilitation of children in AMAN center is an essential goal, in order to reduce violence and family dysfunction.

It's worth mentioning that The Ministry of Education and Higher Education interacted with awareness messages that have been published in previous years, by interacting with them on their social media accounts, and other personal accounts that have interacted with the idea of the campaign, and support the continued execution of it.