wasel

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Drop off your kids campaign

Brief

• Awareness campaign on social media platforms
• Includes school visits to deliver the campaign message, by distributing flowers to parents during delivery

Campaign duration

• Coinciding with the school year beginning

Campaign goals

• Encourage parents to deliver their children to school
• Reducing dependency on servants for delivering children
• Use delivery time in dialogue with children
• Enhance the positive impact on the child’s psyche as a feeling of security and pride
• Urging officials to facilitate their employees to deliver their children

Campaign Methods and Techniques

• Using social media platforms to deliver messages and expressive images
• Cooperating with a number of influencers and activists
• Using text messages (SMS)
• Cooperate with a number of schools to organize a joint event whose goals are linked to the campaign of "Deliver your children" in the future
• Announcing the campaign in all methods of media (printed, audio, and electronic)

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Video about the campaign